Details: Branding, Logo Design, Packaging, Collateral
Client: Deal Nova, LLC
Objective: Deal Nova needed branding for their new skincare line aimed at a younger, female audience. Sol Beauty (sol being Spanish for sun) takes its namesake from their mission to "let your inner beauty shine" through to your outer beauty by way of a healthy complexion.
Solution: Building on Sol Beauty's mission, the branding features unique patterns of concentric, organic shapes portraying both the idea of reaching your inner beauty and the products' targeted treatment for each layer of skin. The patterns also sport a vogue five color palette of eye-catching pastels. The editorial layout is kept in a minimal aesthetic to convey Sol Beauty's honest approach while lending credibility to the brand through clean, modern san serif fonts. The logo has a fun approach with a flirty eye for a female audience while holding a more subtle dual representation of a rising sun.