Details: Branding, Logo Design, Collateral Design, Packaging, Web Layout, App Layout
Client: Rylie Kinsey
Objective: Rylie Kinsey is a local artist who needed an identity to take his passion from hobby to profession. Rylie's work is expansive but primarily focuses on beautiful abstract paintings that feature his trademark layered brushstrokes and cool color themes.
Solution: Rylie's work is like the man himself, colorful, modern and friendly, so he really wanted his branding to match. Calling back to his unique style of layered paint, a brushstroke texture was created with his favorite palette of cool blues and greens. His logo is a hand-script signature evoking not only his own character but the care and craftsmanship he invests in each piece. A secondary logo system, geometric sans-serif and the use of black on white contrast tie in modern finishes.