Jasmine Summers
JASMINE SUMMERS
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FIVE SENSES TEA

  Details:  Branding, Logo Design, Packaging, Illustration   Client:  Passion Project   Objective:  As a tea fanatic and designer, I've always had a passionate appreciation for beautiful and reusable tea packaging. In some cultures, tea is an experience that engages all of the five senses beyond just taste. I wanted to create a contemporary tea company whose focus was on the experience of artisan tea and not solely its flavor.     Solution:  Each tea blend being individually crafted features its own distinguishing visual representation. The vectors feature multi-layered, geometric line use for a current approach. A dominating black with pops of neon color conveys the inner world an experience can take you to. The rose gold tin provides a soothing warmth to the color palette while allowing the consumer to keep the tin for further use. The treatment of a sans and serif typeface and their interaction with a modern line layout pays homage to tea's holistic origins. 

Details: Branding, Logo Design, Packaging, Illustration

Client: Passion Project

Objective: As a tea fanatic and designer, I've always had a passionate appreciation for beautiful and reusable tea packaging. In some cultures, tea is an experience that engages all of the five senses beyond just taste. I wanted to create a contemporary tea company whose focus was on the experience of artisan tea and not solely its flavor.  

Solution: Each tea blend being individually crafted features its own distinguishing visual representation. The vectors feature multi-layered, geometric line use for a current approach. A dominating black with pops of neon color conveys the inner world an experience can take you to. The rose gold tin provides a soothing warmth to the color palette while allowing the consumer to keep the tin for further use. The treatment of a sans and serif typeface and their interaction with a modern line layout pays homage to tea's holistic origins. 

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