Details: Branding, Logo Design, Packaging, Illustration
Client: Passion Project
Objective: As a tea fanatic and designer, I've always had a passionate appreciation for beautiful and reusable tea packaging. In some cultures, tea is an experience that engages all of the five senses beyond just taste. I wanted to create a contemporary tea company whose focus was on the experience of artisan tea and not solely its flavor.
Solution: Each tea blend being individually crafted features its own distinguishing visual representation. The vectors feature multi-layered, geometric line use for a current approach. A dominating black with pops of neon color conveys the inner world an experience can take you to. The rose gold tin provides a soothing warmth to the color palette while allowing the consumer to keep the tin for further use. The treatment of a sans and serif typeface and their interaction with a modern line layout pays homage to tea's holistic origins.