Details: Branding, Logo Design, Packaging, Collateral Design, Photo Retouching, Web Layout, App Layout
Client: Deal Nova, LLC
Objective: Deal Nova needed a brand for their new line of insulated bottles. They asked or a clean, modern look that would make them feel higher-end while reinforcing Alpine's motto: "the peak of perfection".
Solution: Building on Alpine's definition (of relating to mountains), the logo is a geometrically crafted "A" with a small mountain range inside. It also holds the dual representation of a larger mountain behind the first range, symbolizing Alpine's mission to be the "peak of perfection" and above the competition. A subtle use of picturesque, snowcapped mountains in balance with white space creates a crisp, clean environment like alpine air. This feel is supported by a cool color palette of grays and navy, featuring a silver finish reminiscent of an icy texture. The selective application of sans serif and serif typefaces support the goal of a high-end aesthetic while keeping a modern approach.